Client Success Story
Selling Smart: How One Home Paid Off Another
684 NW 102nd Pl #2-23 Miami, FL 33172
Competitive Offers
4
Seller Concessions
None
Sold Price
$350,000
The Backstory
Our clients achieved the American dream when they purchased their first home in 1995—a cozy two-bedroom townhome where they raised three children. By 2018, they had moved into a brand-new, four-bedroom home in Miami, keeping their original property as a rental.
After years of managing two mortgages, they began to plan for retirement. The question became:
- Should they sell both homes and relocate to Central Florida?
- Sell one, keep the other as a rental, and buy a new construction home?
- Or sell one home and use the proceeds to pay off the mortgage on their current residence?
Our Strategy
We helped our clients explore every option clearly and confidently. Using customized seller net sheets for each scenario, they were able to see how every choice would impact their future.
In the end, they decided to sell their original townhome to pay off the mortgage on their current home—freeing themselves from monthly payments and setting the stage for a secure retirement.
To make it happen, we launched a strong marketing strategy:
- Enhanced social media promotions
- "Coming Soon" launch to create early interest
- Professional visuals: 46 high-quality listing photos, listing video, print flyers, and digital campaigns
Navigating Challenges
We needed to ensure the sale would net enough to cover both taxes and the mortgage payoff. Strategic pricing and negotiation were critical to meeting their financial goal.
The Outcome
Our approach delivered real results:
- 4 competitive offers
- Sold at full asking price with no seller concessions
- Net proceeds covered taxes and the full mortgage payoff
We're here when you're ready.
The equity in your home could be the key to your new chapter. Call or text us — no pressure, just guidance.